![]() ![]() Silk Printers in London where he “learned the trade.” Within a couple of months he was traveling the world doing screen-printing for Giorgio Armani, Etro, Kiton, Ralph Lauren and others. Godley left school at 16, kicked around as a ski instructor and attended merchant navy college before eventually joining David Evans & Co. ![]() native whose apparel industry background includes Drake’s of London and Turnbull & Asser. So what’s its backstory? Psycho Bunny was the brainstorm of Robert Godley, a U.K. ![]() There is still a sense of discovery with the brand 12 years later.” The price/value is undeniable and the ability to cater to a broad customer base across all regions is unique. “Psycho Bunny comes with a unique logo that evokes an emotion, usually a laugh with their offbeat name, and makes you think ‘tradition with an edge’ - which is very relatable to Bloomingdale’s. Kevin Harter, vice president and men’s fashion director for Bloomingdale’s, has carried the brand for several years. “We’re very bullish on the line,” Giddon said. We sold around 500 units out of the New York store, and it’s not like they didn’t have competition - we probably sell polos from 10 other guys.”Īs a result, Psycho Bunny has become a part of the regular mix at Rothmans. It had a five-week run and it surprised us every week. ![]() “It was our most successful pop-up in terms of dollar volume. Giddon installed a pop-up for the brand in his store in early June and “we sold the heck out of it,” he said. ![]()
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